Corporate Partnerships

Overview

Australian businesses can make an enormous contribution in helping to break the intergenerational cycle of disadvantage in NSW.

 

We understand the importance of balancing community investment with the needs of your stakeholders such as employees and customers. We appreciate your commitment to Corporate Social Responsibility and your desire to assist those less fortunate in our State.

 

But we also think from a business point of view and we recognise the need for your community investment activities to be strongly aligned with your business objectives. We can work with you to better understand your business, your culture and your interests and we can help create a partnership that works well for everyone – YWCA NSW, disadvantaged communities and your business.

 

Our Corporate Partnerships team has developed successful, beneficial partnerships with companies of varying sizes spanning all sectors. There are a variety of methods for you to support YWCA NSW from a corporate perspective - sponsorship, corporate philanthropy, cause-related marketing, employee engagement, volunteering or a combination of any or all of those.

 

Outlined below are a number of ways to you can partner with YWCA NSW. Please have a look, but it’s probably best to talk to us directly about your goals and interests so we can develop a partnership that works for everyone.

 

Please contact our Corporate Partnerships team on (02) 9285 6279 or at partnerships@ywcansw.com.au.

Integrated Corporate Partnerships

Corporate partnerships are based on mutual benefit and can be integrated throughout the company. Partnerships which are integrated are beneficial for several reasons:

  • They allow employees to become engaged in a worthwhile cause in a tangible way and on a long-term basis.
  • A long-term partnership can increase PR opportunities and prove to stakeholders a genuine commitment to helping others.
  • Staff engagement and volunteering leads to better staff morale and retention

Cause Related Marketing

In an increasingly competitive marketplace, connecting with a customer emotionally can be a more potent motivator than either price or brand. Publicly partnering with YWCA NSW will provide a credible incentive for customers to select your products or services while simultaneously supporting disadvantaged individuals, families and communities.  We’ll work with you to develop a cause-related marketing campaign that might include on-pack promotions, in-store merchandising and trade promotions.

 

Benefits of cause-related marketing include:

  • Increased sales and market share
  • Improved brand awareness
  • Enhanced company reputation
  • More positive media coverage
  • Increased customer loyalty

    Employee Involvement

    Partnering with a not for profit can help motivate your employees and assist in staff development and team building. Partnering with YWCA NSW can help employees see immediate benefits within their own communities. For example, Employee fundraising has real benefits for both employers and employees and is a great way to boost morale plus it's also a lot of fun. You mightselect in-house fundraising activities on your premises, inter-company or inter-departmental competitions, bespoke team building challenges or send staff away on treks or challenge, all to raise money for YWCA NSW and build team spirit along the way, providing shared goals and a single purpose.

     

    By getting employees involved, your company can attract and retain good staff and benefit from increased staff loyalty and motivation.

    Sponsorship

    YWCA NSW has a number of unique sponsorship opportunities that will also raise brand awareness and your coporate profile.

     

    Some of our sponsorship opportunities include:

    • Mother of All Balls - Sydney's premiere social event that is the major annual fundraiser for YWCA NSW
    • Programs which directly benefit individuals, families and communities
    • YWCA NSW publications including reports and appeals
    • Our Social Enterprises like our hotels and conference facilities

    Employment & Training

      In some parts of NSW, YWCA NSW works with companies to retrain staff. We're a registered training organisation (RTO). Additionally, we work hard to assist people who have been chronically unemployed to re-enter the workforce, providing skills and crafts. This provides many organisations in regional areas with staff, filling many positions that have proven hard to fill. Click here for more info.

      Corporate Philanthropy

      Perhaps your company would like to make a simple donation which is a tax effective way of supporting the community in which your company operates.

       

      The donation can be financial or it could include:

      • Gifts and services in kind
      • Access to a company resource
      • Company shares

       
      "YWCA NSW is such an inspiration to the community as you help so many people just like me to achieve our dreams." Michele, former course participant.
       
       
      "Being a part of Y Quest has increased my confidence and my leadership skills!" Krystal, former winner of
      Y Quest