Working in partnership with Australia’s leading businesses.
Australian businesses have an enormous contribution to play in our goal of breaking the intergenerational cycle of disadvantage for some of NSW’s most vulnerable people.
Read on to see how your Time, Talent and Dollars can help us, while allowing you to meet your corporate citizenship goals and achieve measureable return on investment.
At YWCA NSW we understand the importance of balancing community investment with the needs of your internal and external stakeholders such as employees and customers. We also recognise the need for your community investment activities to be strongly aligned with your business objectives and we will work with you to understand your business, your culture and your interests and tailor a solution to meet your needs. We are dedicated to building measurable partnerships that deliver ROI for your company.
Our Corporate Partnerships team has a proven track record in developing successful, mutually beneficial partnerships with a number of companies of varying size which spans all sectors. We actively seek opportunities to form partnerships with like-minded companies and organisations who understand the importance of what we do and we are experts in building partnerships at all levels. Whether it is sponsorship, corporate philanthropy, cause-related marketing, customer loyalty, employee engagement or volunteering, we can customise our approach to meet your needs and help you deliver on your corporate citizen objectives. We bring to any partnership committed and enthusiastic amount management, a personal, creative and flexible approach and a charitable cause focused on high need that is well respected and recognised.
Outlined below are a number of ways to partner with YWCA NSW. As we view each partnership as unique, we would like to talk to you about your goals and interests so we can develop a partnership that will work for both of us.
Please contact our Corporate Partnerships team on partnerships@ywcansw.com.au or call (02) 9285 6279 to discuss how we can help you meet your corporate responsibility goals.
Integrated Corporate Partnerships
Cause Related Marketing
Employee Involvement
Sponsorships
Corporate Philanthropy
Corporate Volunteering
Integrated Corporate Partnerships
Increasingly, many companies see the value of aligning themself with a specific cause or not for profit organisation on an ongoing basis. These partnerships are based on mutual benefit and can be integrated into varying levels of the company and may include some or all of the methods outlined below. Partnerships which are integrated throughout a company are beneficial for a number of reasons. They allow employees to become engaged in a worthwhile cause in a tangible way and on a long term basis. For the company, a long term partnerships can increase PR opportunities and prove to cynical stakeholders a genuine commitment to meeting corporate citizenship objectives.
Benefits of a corporate partnership with YWCA NSW include:
Cause Related Marketing
Today’s marketplace is becoming increasing more fragmented and diverse, meaning gaining competitive advantage, through customer affinity, has never been so important. Research shows connecting emotionally with a customer can be a more potent motivator than either price or brand - which is where YWCA NSW comes in!
Publicly partnering with YWCA NSW will provide a credible incentive for customers’ to select your products or services while simultaneously supporting disadvantaged individuals, families and communities. We can work with you to develop a cause-related marketing campaign to market an image, product or service for mutual benefit. This can include on-pack promotions, in-store merchandising and trade promotions.
Benefits of cause-related marketing include:
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Increased sales and market share
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Improved brand perception and awareness
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Enhancing company reputation leading to positive press and PR coverage
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Increased long-term customer loyalty
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Increased awareness of the launch of a new product.
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Influencing consumer purchase including brand switching incentives
Employee Involvement
A partnership with us can help motivate your employees and assist in staff development and team building.
Our Corporate Partnerships team has experience of supporting employee fundraising in both large and small companies and can help you set up any kind of fundraising activity you can think of!
Employee fundraising has real benefits for employers and employees alike and is a great way to boost morale and get staff working together. It is also a lot of fun!
Whether you want to have in-house fundraising activities on your premises, inter-company or inter-departmental competitions, bespoke team building challenges or send staff away on treks or challenges – we have the solution for you!
Working with a charity can provide staff with a tangible incentive to work more closely together by providing shared goals and a single purpose to aim for.
Some ways your staff can get involved include:
By getting employees involved, your company can attract and retain good staff and benefit from increased staff loyalty and motivation.
Sponsorship
As the sponsorship market in Australia continues to grow, YWCA NSW has a number of unique sponsorship opportunities targeted at varied and diverse audiences all of which will make your brand stand out from the crowd.
We can tailor sponsorship packages to meet your organisation’s business objectives however some of our sponsorship opportunities include:
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Mother of all Ball’s -Sydney’s premiere social event raising money for YWCA NSW
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Our programs which directly benefit individuals, families and communities
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YWCA NSW publications -including reports and appeals
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Our social enterprises
Benefits of sponsorship include:
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Improve corporate profile in local communities
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Direct exposure to key demographic and desired target audience
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Brand association with YWCA NSW to improve brand perception
Corporate Philanthropy
A company can also help us by making a simple financial donation which is a very tax effective way of supporting the community in which your company operates.
The donation does not have to be financial. It could include:
Corporate Volunteering
Providing your Talents or Time to YWCA NSW is another vital way you can assist us in breaking the cycle of disadvantage.
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Talents - We can utilise your expertise for specific projects and your business networks
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Time - Volunteers make a vital difference to our work and we provide numerous volunteering opportunities for corporate employees. The benefits that individuals can gain from volunteering include enhanced communication skills‚ project management‚ teamwork and negotiation.
With a wide variety of local volunteering opportunities through YWCA NSW, your employees can experience changing lives for themselves.
To talk to us about forming a strategic partnership, please email partnerships@ywcansw.com.au or telephone (02) 9285 6279..
